Why Reddit Matters for AEO If your goal is visibility in AI search results, Reddit is no longer optional—it is essential. Reddit has evolved into the second most cited source by ChatGPT, trailing only Wikipedia. When users query AI engines like Perplexity, Gemini, or Google’s AI Overviews, the answers are frequently synthesized from Reddit discussions. […]

What’s AEO AEO is short for Answer Engine Optimization. What they call the future of SEO. Some people call it GEO, LLM-SEO, AI SEO, or etc. I think at the end of the day they mean the same thing which is “Optimize AI Search”. When Search Engines are platforms like Google and Bing, Answer Engines

Most AEO guides tell you to “structure content for AI.” What they skip is explaining how ChatGPT actually decides what to retrieve, from where, and whether your content even enters the pipeline. The short version: ChatGPT uses a probabilistic classifier to decide when to search, fires parallel queries to a network of third-party data providers,

Is your business vanishing from search results as AI engines like ChatGPT and Perplexity answer customer questions without clicks? Traditional SEO is no longer enough. Zero-click searches now account for 80-85% of all queries, and the businesses winning in this environment aren’t the ones ranking highest — they’re the ones being cited by AI. This

On February 9, 2026, OpenAI officially launched ads inside ChatGPT. I’ve been tracking this move since the job postings started appearing in late 2025, and honestly, the execution is more deliberate than most people expected. For most businesses, the immediate reaction is: “Should I be buying ChatGPT ads?” The short answer is: probably not yet,

Ethan Smith, CEO of Graphite, a leading AEO agency, outlined a four-step framework for implementing AEO in your business: Question Research Question Tracking Have a strategy for each platform Run experiments This post covers steps 3 and 4. If you haven’t read Part 1 yet, start there — it covers question research and tracking before

In this post, I’m recapping the AEO strategy framework that Ethan Smith, CEO of Graphite, shared in a recent guide on how to implement AEO in your business. The framework covers four stages: Question Research Question Tracking Developing a strategy for each platform Running experiments This post covers stages 1 and 2. For stages 3